Fractional CMO Lancashire Services
Part Time Chief Marketing Officers in Lancashire
As a county known for its diverse industries, Lancashire is home to many SMEs and growing firms that value practical leadership.
Lancashire built a reputation for innovation and efficiency. But today, many businesses in Lancashire reach a point where growth starts to dip. And as a result, many businesses get stuck between doing their own marketing without a strategy and hiring a full time CMO, which often feels like too big a leap.
And that’s exactly why our fractional CMO services exist. Think of us as the bridge between the two.
Our fractional CMO services are built for businesses that need direction rather than just activity.
We step in to define what actually matters, then help your team execute it properly. Our strategies cover every marketing channel, from paid media and SEO to content, email, and social, and we’ll only ever recommend the channels that are appropriate to your audience.
Your fractional CMO will guide you on how to create marketing that’s focused and designed to deliver outcomes. With our flexible approach, you’re in complete control.
Why our Lancashire Fractional CMO Services Exist
Lancashire businesses are built by people who get things done. Founders, directors, and leadership teams are used to solving problems themselves. But marketing is often the one area where effort doesn’t always equal progress.
More often than not, it comes down to a lack of direction. And it highlights the need for strategic marketing leadership.
As your guide, we step into the leadership gap. As your guide, we step into the leadership gap. Everything we do is backed by strategy, ensuring your team moves forward with confidence and purpose.
Our flexible approach to marketing leadership means that as your pipeline grows, you have the complete freedom to scale up or scale down at any time. We’ll fully adapt to your needs, so that you can enjoy senior level expertise without having to worry about the cost or commitment of a full time CMO.
What To Expect from a Fractional CMO
Hire a Fractional CMO in Lancashire
The Benefits of a Lancashire Fractional CMO
Growth
Using a Fractional CMO can help you can grow faster without the need for in-house expertise. There's no need to rely on inexperienced marketers to grow your business, or a marketing strategy based on guesses. A fractional CMO provides industry knowledge and combats unique challenges to offer valuable services. Use an experienced part-time Chief Marketing Officer to lead your marketing strategy with a marketing plan that produces results and aligns to your KPIs.
Cost
You don't need a huge senior leadership team to start with an experienced Fractional CMO. A part-time CMO works for all business sizes, regardless of whether you're established or at the start-up phase. What's more, you don't need to pay the hefty costs that come with a full-time CMO.
Flexibility
Whether you need 5 hours or 4 days a week of fractional marketing support, our Fractional CMO services offer the flexibility to work for your business. We recommend a minimum of 5 hours to see growth with a fractional CMO.
Expertise
Our part time CMOs are executives with experience in the full spectrum of marketing. They lead with strategy, but also have a great depth of knowledge in content marketing, SEO, PPC, email marketing and social media marketing. Not only do we grow your business with strategy, but also with execution.
Ease
A CMO streamlines your workload by managing all aspects of your company’s marketing department while working towards your marketing KPIs.
What Our Proven Strategies Cover
When we say our marketing strategies are thorough, we mean it. Whether you’re in Lancaster, Blackpool or beyond, we align every marketing channel so your strategy finally feels connected and effective.
Find a Fractional Marketing Director
You’ve built your business, now it's time to make it grow. Whether you’re looking to drive growth, enhance your brand presence, or maximise your marketing ROI, our experienced Fractional CMOs are ready to make it happen. Get in touch to discuss how our Fractional CMO services in Lancashire can unlock the full potential of your business.
Industries we work with
Our Lancashire fractional CMOs can meet your marketing needs regardless of your industry. However, having an experience in any given niche can drastically cut down on the learning curve to drive the right customers to your business. Below are some of the industries our team of marketing directors have had success with throughout the years.
Fintech and Financial Services
Finance and fintech companies are part of a rapidly growing industry. Up against high competition, these companies tend to require precise, innovative marketing strategies, involving a mix of digital advertising, content marketing, social media marketing and thought leadership.
From digital payment solutions to investment platforms, this approach builds trust with consumers to communicate complex offerings in simple, compelling ways.
Technology and SaaS
For tech and SaaS companies, with the rise of AI, staying ahead of the competition is vital. We work with you to optimise your go-to-market strategies, enhance customer acquisition, and refine messaging. Whether it’s scaling your SaaS subscription model or launching a disruptive tech product, our strategies focus on sustainable growth.
E-commerce and Retail
From boutique online stores to large scale e-commerce platforms, we help retailers capture market share with strategies driven by data. Our expertise includes creating high conversion campaigns, improving customer retention, and building brand loyalty through multi-channel marketing.
Professional Services
Law firms, accountancies, and consultancies require marketing that highlights expertise and builds credibility. We develop tailored thought leadership campaigns, refining client acquisition strategies, and ensure your services stand out both locally and nationally.
Healthcare and Wellness
We collaborate with healthcare providers, wellness brands, and private clinics to design patient-focused marketing strategies. From launching new services to building brand awareness, our approach balances creative storytelling with compliance to industry regulations.
Education and EdTech
Whether you're running a private institution, an online learning platform, or a vocational training programme, we create education marketing strategies to attract students and build trust. From content creation to digital advertising, we work to make your organisation a leader in education.
Hospitality and Travel
The hospitality and travel landscape continues to evolve with a new breed of consumers which are highly focused on technology. This includes everything from researching and booking an experience, to participating and sharing their experiences. These changes have led to brands fighting for consumers’ attention. The majority of our hospitality and travel marketing campaigns therefore focus on engaging audiences to bring them unique experiences and to effectively connect with potential guests.
Start-ups and SMEs
Start-ups and small businesses often face resource constraints but require impactful marketing to grow. We specialise in developing scalable strategies tailored to your stage of growth, ensuring every investment delivers maximum ROI.
Fractional CMO FAQs
What is a Fractional CMO?
A Lancashire fractional CMO offers impactful marketing leadership on a part-time basis, without the need of a full-time marketing team. This marketing leadership on a fractional basis provides a comprehensive marketing strategy and offers a fresh perspective across marketing. With fractional leadership from an experienced marketing professional, a part-time CMO leads the operations of your marketing and supports with any marketing decisions. A fractional CMO costs significantly less than an in-house marketing team. Hiring an outsourced marketing professional on a part-time basis provides strategic marketing leadership while also covering the full marketing stack.
How does a fractional CMO differ from a full-time CMO?
The difference is primarily in commitment and cost. A fractional CMO is a part-time marketing executive or project-based marketing consultant working across various organisations, while a full-time CMO is entirely dedicated to a single organisation. However, since each of our fractional CMOs has over 15 years of experience, they can provide the same degree of skills and strategic input in a more flexible and cost-effective format.
What are the typical responsibilities of a fractional CMO?
A fractional CMO / virtual CMO is responsible for developing and executing marketing strategies, overseeing marketing teams, managing budgets, analysing market trends, and aligning marketing efforts with business goals. Our marketing team can also provide support on the execution of SEO, PPC campaigns, content marketing, social media marketing and email marketing.
Where do your fractional CMOs operate?
Our Fractional CMOs are based in Lancashire, Merseyside and Manchester, but work remotely with businesses across the whole of UK.
What is the cost of hiring a UK fractional CMO?
The cost varies depending on the scope of work, and the market. Generally, we charge a retainer or an hourly rate with our fractional CMO Lancashire services, which is significantly lower than the cost of hiring a full-time CMO with benefits. Please get in touch to discuss your specific business needs.
How do you measure the success of UK fractional CMO services?
Success can be measured through various key performance indicators (KPIs) such as revenue growth, lead generation, brand awareness, customer acquisition costs, and return on marketing investment (ROMI). The specific metrics will depend on the goals set at the beginning of the engagement. Read our blog on why hire a fractional CMO.
How long do your fractional CMOs work with a company?
The duration of engagement can vary based on the company's needs. Some companies may only need a virtual CMO for a few months to complete a specific project, while others may maintain the relationship for years to provide ongoing strategic guidance.
How many hours or days can a fractional marketing expert work for us?
We recommend a minimum of 5 hours a week to see results from a fractional marketing expert, however there's no minimum limit to the amount of hours or days for a Fractional CMO to work with your team.
Can fractional CMO services be a long term solution?
Yes, a virtual CMO can be a long-term solution, particularly for companies that consistently need high-level marketing expertise but do not require a full-time executive. This arrangement can provide continuity and ongoing strategic oversight, which is particularly valuable for sustained growth.
Download Our Latest Fractional CMO Report
We surveyed 450 senior leaders across the UK to gain a deeper understanding about the current state of marketing and how well they understand the role of a fractional CMO. The statistics reveal the gaps, pressures, and opportunities in modern marketing leadership, and why flexible CMO models are set to grow.
