Insights & resources
The FlairRepublic Blog
-
How Our Fractional CMO Process Works: From Audit to Execution
Every fractional CMO agency has their process, and not every agency works the same. As fractional CMOs, we preach about proven results…
Read article -
Fractional CMO for IT & Tech Companies: What Good Looks Like
There’s a problem that quietly plagues a huge number of IT and technology businesses in the UK. The product is genuinely good.…
Read article -
“We’ll Pick This Up in the New Year”
Why waiting for a fresh calendar page, or a new financial year, almost always costs more than it saves, and why we…
Read article -
Fractional CMO vs Marketing Agency: Which Is Right For You?
Something we’re often asked as a fractional CMO agency is why a business would choose a fractional Chief Marketing Officer over a…
Read article -
Insights and Statistics from FlairRepublic’s Fractional CMO Report 2025
Most UK leaders say senior marketing leadership is critical for growth, yet a large share are still underpowered and unaware that a…
Read article -
A Marketer’s Guide to Generative Engine Optimisation (GEO)
The rules of search are changing, and the way people search is changing. Over the past few years, Google has been rolling…
Read article -
How Fractional CMOs Align Local Insight with Growth
From the boardroom of a Surrey-based manufacturer to the executive suite of a tech scale-up in Yorkshire, the question keeps emerging. Does…
Read article -
FlairRepublic Announced in the Best Fractional CMO Services in the UK
We’re very proud to share that FlairRepublic has been named among the Top Outsourced & Fractional CMO Agencies in the UK by…
Read article -
The Growing Need for Fractional CMOs
According to Gartner, many marketing teams are struggling to keep up with C-suite expectations, especially around driving customer acquisition and growth strategies.…
Read article -
The Rise of the Fractional CMO in Europe
Marketing leadership across Europe is undergoing a quiet revolution. Traditionally, the role of the Chief Marketing Officer (CMO) has been synonymous with…
Read article -
How To Build A Brand
What is a brand? When some people think of a brand, they might think of a logo, a website, or maybe even…
Read article -
Marketing Qualified vs Sales Qualified Leads: Who Owns What, and When?
In many businesses, the line between marketing and sales is fuzzy. That fuzziness often creates confusion, misalignment, and missed opportunities, especially when…
Read article
