Fractional Marketing Services
Top-tier marketing strategy, affordable part time CMO cost
As a fractional digital marketing consultancy in Surrey, we provide professional Fractional CMO services to businesses across the UK. Our flexible approach means you get all the benefits of senior marketing leadership without the need for a full time CMO.
Whether you’re aiming to break into new markets, amplify your current efforts, or need expert guidance on key projects, our fractional marketing specialists deliver expertise through strategic insight and leadership, helping you to achieve your marketing goals.
Our part-time CMO services offer a complete marketing solution. We cover every angle from strategic vision to hands-on execution. We specialise in guiding your in-house team through powerful strategies. These span paid advertising, SEO, content, email and social media marketing – ensuring each initiative is aligned, optimised, and impactful.
Our Fractional CMOs, or Virtual Chief Marketing Officers, become a vital part of your senior leadership. We seamlessly integrate into your company providing guidance, expertise, and the oversight needed to drive real results.
Why choose our fractional CMO services
Our UK Fractional CMO services shift the perspective on your current marketing challenges. We work with your senior leadership team to form a marketing strategy that delivers high-performing results, all while taking into consideration your audience, objectives and budget.
We put our many years of marketing expertise to use to cover all aspects of marketing from strategy through to execution. This includes content, social media marketing, SEO and PPC. By incorporating the full marketing mix within our strategies, we drive growth through every aspect of marketing.
In addition to strategy and leadership, our Fractional CMOs often take a hands-on approach to execution. We can assist in hiring and training marketing staff, managing campaigns, and overseeing critical projects. This practical involvement ensures that strategies are implemented effectively and adjusted as needed based on real-time performance data.
As strategic marketing leaders, we offer fresh perspectives, inspire new approaches, and oversee execution with precision. We bring both vision and tactical excellence to each campaign while empowering your team to achieve their best.
Our Fractional CMO Services at a Glance
Find a Fractional Chief Marketing Officer
Marketing Leadership
Get expert marketing leadership from a our marketing directors without the full-time salary. Our fractional CMO services provide strategic guidance at a fraction of the cost, perfect for growing your business.
Affordability
Maximise your resources with efficient marketing management. An outsourced CMO or fractional CMO optimises your marketing budget and resources, delivering results with maximum efficiency.
Expertise on demand
Enhance your overall marketing efforts with a strategic focus by leveraging the expert knowledge of a fractional marketer. We align your marketing activities with business objectives, optimising your ROI and ensuring sustainable growth.
Team development
Boost your in-house marketing function with our expert guidance. Our fractional CMOs will also mentor and train your staff, enhancing their skills and improving your businesses' overall performance.
Fractional CMO Responsibilities
The Benefits of a UK Fractional CMO
Growth
Hiring a Fractional CMO can help you can grow faster without the need for in-house expertise. There's no need to rely on inexperienced marketers to grow your business, or a marketing strategy based on guesses. A fractional CMO provides industry knowledge and combats unique challenges to offer valuable services. Use an experienced part-time Chief Marketing Officer to lead with a marketing strategy that produces results and aligns to your business goals.
Cost
One of the primary benefits of hiring a Fractional CMO is cost-effectiveness. By engaging a part time marketing professional on a part-time or project basis, you can access high-level expertise without the expense of a full-time C-suite salary and benefits package. This arrangement is particularly advantageous for small to medium-sized enterprises or startups that may not have the resources for a permanent CMO, as a part-time CMO works for all business sizes. Regardless of whether you're established or at the start-up phase, you don't need to pay the hefty cost of a full-time CMO or an in-house marketing team.
Flexibility
Whether you need 5 hours or 4 days a week of fractional marketing support, our Fractional CMO services offer the flexibility to work for your business. We recommend a minimum of 5 hours to see growth with a fractional CMO.
Expertise
Our part time CMOs are executives with experience in the full spectrum of marketing. They lead with strategy, but also have a great depth of knowledge in content marketing, SEO, PPC, email marketing and social media marketing. Not only do we grow your business with strategy, but also with execution.
Ease
A CMO streamlines your workload by managing all aspects of your company’s marketing department while working towards your marketing KPIs.
Our Complete Fractional CMO services
With every marketing project we take on, we also help companies with their execution. We implement the marketing strategies we create. Below are some of the additional solutions our fractional CMOs provide.
Find a Fractional Marketing Director
Investing in UK Fractional CMO services from FlairRepublic can transform your business, no matter where your business stands today. Whether you’re looking to drive growth, enhance your brand presence, or maximise your marketing ROI, our experienced Fractional CMOs are ready to make it happen. Get in touch to discuss how our Fractional CMO services in Surrey can unlock the full potential of your business.
Industries we work with
Our fractional CMOs can meet your marketing needs regardless of your industry. However, having an experience in any given niche can drastically cut down on the learning curve to drive the right customers to your business. Below are some of the industries our team of marketing directors have had success with throughout the years.
Fintech and Financial Services
Finance and fintech companies are part of a rapidly growing industry. Up against high competition, these companies tend to require precise, innovative marketing strategies, involving a mix of digital advertising, content marketing, social media marketing and thought leadership.
From digital payment solutions to investment platforms, this approach builds trust with consumers to communicate complex offerings in simple, compelling ways.
Technology and SaaS
For tech and SaaS companies, with the rise of AI, staying ahead of the competition is vital. We work with you to optimise your go-to-market strategies, enhance customer acquisition, and refine messaging. Whether it’s scaling your SaaS subscription model or launching a disruptive tech product, our strategies focus on sustainable growth.
E-commerce and Retail
From boutique online stores to large scale e-commerce platforms, we help retailers capture market share with strategies driven by data. Our expertise includes creating high conversion campaigns, improving customer retention, and building brand loyalty through multi-channel marketing.
Professional Services
Law firms, accountancies, and consultancies require marketing that highlights expertise and builds credibility. We develop tailored thought leadership campaigns, refining client acquisition strategies, and ensure your services stand out both locally and nationally.
Healthcare and Wellness
We collaborate with healthcare providers, wellness brands, and private clinics to design patient-focused marketing strategies. From launching new services to building brand awareness, our approach balances creative storytelling with compliance to industry regulations.
Education and EdTech
Whether you're running a private institution, an online learning platform, or a vocational training programme, we create education marketing strategies to attract students and build trust. From content creation to digital advertising, we work to make your organisation a leader in education.
Hospitality and Travel
The hospitality and travel landscape continues to evolve with a new breed of consumers which are highly focused on technology. This includes everything from researching and booking an experience, to participating and sharing their experiences. These changes have led to brands fighting for consumers’ attention. The majority of our hospitality and travel marketing campaigns therefore focus on engaging audiences to bring them unique experiences and to effectively connect with potential guests.
Start-ups and SMEs
Start-ups and small businesses often face resource constraints but require impactful marketing to grow. We specialise in developing scalable strategies tailored to your stage of growth, ensuring every investment delivers maximum ROI.
Compare Marketing Services
Fractional CMO vs Full Time CMO
• Get C-level expertise without the six-figure salary and long-term commitment.
• A fractional CMO is ideal for scaling businesses that need high-level strategy but aren’t ready for a full-time CMO.
• Our fractional CMOs bring an outside perspective and cross-industry experience on a flexible basis, driving fresh, innovative strategies.
Fractional CMO vs Marketing Agency
• Agencies are execution-focused, but a Fractional CMO creates the strategy.
• Our fractional CMOs ensure ROI-driven decision-making, so you don’t waste budget on disjointed agency efforts.
• Our fractional CMOs provide brand consistency across all marketing efforts – agencies often focus only on their specific services.
Fractional CMO vs Marketing Consultant
• Unlike consultants, a fractional CMO executes and leads, rather than just advise.
• Our fractional CMOs take ownership of long-term growth, while consultants typically focus on short-term fixes.
• Our fractional CMOs work within your team, not outside it, ensuring strategy and execution align.
Fractional CMO vs Marketing Contractor
• A contractor works independently, requiring ongoing direction and oversight.
• A Fractional CMO eliminates recruitment fees and provides immediate expertise, saving time and money.
• A marketing contractor is typically focused on deliverables, not overall business impact.
Our Fractional CMOs vs a Freelance CMO
• Every fractional CMO on our team brings extensive experience across multiple industries.
• While freelancers mainly focus on strategy, our fractional CMOs can provide both strategy and execution, ideal for smaller teams.
• We offer highly competitive rates, delivering exceptional value without compromising on expertise.
Fractional CMO FAQs
What is a Fractional CMO?
A UK fractional CMO offers impactful marketing leadership part-time, without needing a full team. They provide a comprehensive strategy and fresh insights across marketing. An experienced fractional CMO leads operations and supports key decisions. They cost far less than an in-house team. Hiring an outsourced marketing professional on a part-time basis ensures strategic leadership while covering the full marketing stack.
How does a fractional CMO differ from a full-time CMO?
The difference is primarily in commitment and cost. A fractional CMO is a part-time marketing executive or project-based marketing consultant working across various organisations, while a full-time CMO is entirely dedicated to a single organisation. However, since each of our fractional CMOs has over 15 years of experience, they can provide the same degree of skills and strategic input in a more flexible and cost-effective format.
What are the typical responsibilities of a fractional CMO?
Where do your fractional CMOs operate?
Our Fractional CMOs are based in Surrey, Hampshire and London, but work remotely with businesses across the whole of UK.
What is the cost of hiring a UK fractional CMO?
The cost varies depending on the scope of work, and the market. Generally, we charge a retainer or an hourly rate with our fractional CMO Surrey services, which is significantly lower than the cost of hiring a full-time CMO with benefits. Please get in touch to discuss your specific business needs.
How do you measure the success of UK fractional CMO services?
Success can be measured through various key performance indicators (KPIs) such as revenue growth, lead generation, brand awareness, customer acquisition costs, and return on marketing investment (ROMI). The specific metrics will depend on the goals set at the beginning of the engagement. Read our blog on why hire a fractional CMO.
How long do your fractional CMOs work with a company?
The duration of engagement can vary based on the company's needs. Some companies may only need a virtual CMO for a few months to complete a specific project, while others may maintain the relationship for years to provide ongoing strategic guidance.
How many hours or days can a fractional marketing expert work for us?
We recommend a minimum of 5 hours a week to see results from a fractional marketing expert, however there's no minimum limit to the amount of hours or days for a Fractional CMO to work with your team.
Can fractional CMO services be a long term solution?
Yes, a virtual CMO can be a long-term solution, particularly for companies that consistently need high-level marketing expertise but do not require a full-time executive. This arrangement can provide continuity and ongoing strategic oversight, which is particularly valuable for sustained growth. While the duration of a Fractional CMO's involvement can vary, their goal is typically to set up sustainable marketing systems and strategies that can be managed by your internal team in the long run. They aim to leave your business with a solid foundation for ongoing marketing success.
