With more than 2.6 billion monthly active users, Facebook is the largest social network worldwide. Much to this reason, it’s also the top social media channel of choice for the majority of marketers. If you’re currently posting to Facebook without the use of Facebook advertising, there’s a particular reason for the lack of results. This is because Facebook limits the organic reach of your posts. In fact, on average Facebook only shows your posts to 6% of your audience. 

So you’re wondering why this is Facebook are doing this. The answer is that Facebook Ads are competing for News Feed space. You need to be within that competition in order to be seen.

Download our Free Beginner’s Guide to Facebook Ads to learn how to launch your first Facebook Ads campaign.