Top-tier strategy, part-time cost

At FlairRepublic in Surrey, we provide professional Fractional CMO services to businesses across the UK. Our approach allows companies to benefit from senior marketing leadership without the need for a full-time CMO.

Whether you’re looking to enhance your marketing efforts, explore new market opportunities, or require expert guidance on a project basis, our fractional marketing experts ensure that you receive the expertise and strategic oversight needed to achieve your marketing goals.

Our part time CMO services cover the full spectrum of marketing, leading with marketing strategy through to the execution of paid advertising, SEO and content and social media marketing.

Our Fractional Chief Marketing Officers / Virtual CMOs become integrated with your senior leadership team providing direction, expertise, and management across your businesses.

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Why choose our fractional CMO services

Tailor your marketing needs with flexible engagement options. Scalable solutions that fit your budget and goals.

Our Fractional CMO services shift the perspective on your current marketing challenges. We work with your senior leadership team to form a marketing strategy that delivers high-performing results, all while taking into consideration your audience, objectives and budget.

We put our many years of marketing expertise to use to cover all aspects of marketing, including strategy, content, social media marketing, SEO and PPC. By incorporating the full marketing mix within our strategies, we drive growth through every aspect of marketing.

Fractional CMO services: an overview

Marketing Leadership

Get expert marketing leadership from a our marketing directors without the full-time salary. Our fractional CMO services provide strategic guidance at a fraction of the cost, perfect for growing your business.

Affordability

Maximise your resources with efficient marketing management. An outsourced CMO or fractional CMO optimises your marketing budget and resources, delivering results with maximum efficiency.

Expertise on demand

Enhance your marketing efforts with a strategic focus by leveraging the expert knowledge of a fractional marketer. We align your marketing activities with business objectives, optimising your ROI and ensuring sustainable growth.

Team development

Boost your in-house team’s capabilities with expert guidance. Our fractional CMO will also mentor and train your staff, enhancing their skills and improving your businesses' overall performance.

What to expect from our fractional CMO services

Audit

First, we'll identify what's working, what's not and look at the objectives you're trying to achieve. We'll take a good look at your current marketing efforts - what you've done, what you’re doing, and what you might be missing. We’ll then identify the areas where you need the most help before deciding what success will look like.

Planning

We'll draft a plan that spells out exactly what we’ll be working on. This could include anything from refining your brand strategy to boosting lead generation or launching new campaigns. We’ll agree on how many hours our Fractional CMOs will work each week or month and settle on a budget that makes sense for your business.

Strategy

We'll work with you to create a solid marketing strategy that aligns with your business goals. This could involve everything from refining your brand message to launching digital campaigns. We’ll prioritise the most important tasks so that you can start seeing results quickly. We'll break down the strategy into bite-sized tasks and work with your team to get things moving.

Execution

You’ll have regular check-ins with the CMO to review progress, tackle any challenges, and make sure you’re hitting your goals. We'll keep optimising your marketing efforts, making adjustments based on what’s working and what’s not. We’ll also help mentor your team, building their skills so they can execute the strategy effectively.

The benefits of a fractional CMO

Growth

With a Fractional CMO, you can grow faster without the need for in-house expertise. There's no need to rely on inexperienced marketers to grow your business, or a marketing strategy based on guesses. Use an experienced Fractional Chief Marketing Officer to your advantage with a marketing plan that produces results and aligns to your KPIs.

Cost

You don't need a huge senior leadership team to start with a Fractional CMO. A Fractional CMO works for all business sizes, regardless of whether you're established or at the start-up phase. What's more, you don't need to pay the hefty costs that come with a full-time CMO.

Flexibility

Whether you need 5 hours or 4 days a week of fractional marketing support, our Fractional CMO services offer the flexibility to work for your business.

Expertise

Our Fractional CMOs are executives with experience in the full spectrum of marketing. They lead with strategy, but also have a great depth of knowledge in content marketing, SEO, PPC, email marketing and social media marketing. Not only do we grow your business with strategy, but also with execution.

Ease

A CMO streamlines your workload by managing all aspects of your company’s marketing department.

UK Fractional CMO Service

Unlock Your Business Potential with FlairRepublic

Investing in UK Fractional CMO services from FlairRepublic can transform your business, no matter what stage your business is at. Whether you’re looking to drive growth, enhance your brand presence, or maximise your marketing ROI, our experienced Fractional CMOs are here to help.Get in touch to discuss how our Fractional CMO services in Surrey can unlock the full potential of your business.

How does a fractional CMO differ from a full-time CMO?

The difference is primarily in commitment and cost. A fractional CMO is a part-time marketing executive or project-based marketing consultant working across various organisations, while a full-time CMO is entirely dedicated to a single organisation. However, since each of our fractional CMOs has over 15 years of experience, they can provide the same degree of skills and strategic input in a more flexible and cost-effective format.

What are the typical responsibilities of a fractional CMO?

A fractional CMO / virtual CMO is responsible for developing and executing marketing strategies, overseeing marketing teams, managing budgets, analysing market trends, and aligning marketing efforts with business goals. Our marketing team can also provide support on the execution of SEO, PPC campaigns, content marketing, social media marketing and email marketing.

What is the cost of hiring a fractional CMO?

The cost varies depending on the scope of work, and the market. Generally, we charge a retainer or an hourly rate with our fractional CMO Surrey services, which is significantly lower than the cost of hiring a full-time CMO with benefits. Please get in touch to discuss your specific business needs.

Where do your fractional CMOs operate?

Our Fractional CMOs are based in Surrey, Hampshire and London, but work remotely with businesses across the whole of UK.

How long do your fractional CMOs work with a company?

The duration of engagement can vary based on the company's needs. Some companies may only need a virtual CMO for a few months to complete a specific project, while others may maintain the relationship for years to provide ongoing strategic guidance.

How do you measure the success of fractional CMO services?

Success can be measured through various key performance indicators (KPIs) such as revenue growth, lead generation, brand awareness, customer acquisition costs, and return on marketing investment (ROMI). The specific metrics will depend on the goals set at the beginning of the engagement.

How many hours or days can a fractional marketing expert work for us?

We recommend a minimum of 5 hours a week to see results from a fractional marketing expert, however there's no minimum limit to the amount of hours or days for a Fractional CMO to work with your team.

Can fractional CMO services be a long term solution?

Yes, a virtual CMO can be a long-term solution, particularly for companies that consistently need high-level marketing expertise but do not require a full-time executive. This arrangement can provide continuity and ongoing strategic oversight, which is particularly valuable for sustained growth.