Why Your Business Needs An SEO Strategy
Search Engine Optimisation, most commonly known as SEO, is a key piece of the puzzle when it comes to increasing online growth. SEO is the practice of enhancing your website to improve its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.
Without an SEO strategy in place, you could be missing out on valuable traffic and potential customers. Whether you’re a startup in Surrey or an established firm in the heart of London, understanding why your business needs SEO can unlock unparalleled growth opportunities. Working with an experienced SEO professional can provide the expertise needed to develop and manage effective SEO strategies. Whilst this alone is a standout reason on why your business needs SEO, let’s take a look at what else can be gained.
Why do you need SEO?
It Helps to Build a Digital Presence
By strategically focusing on keywords which resonate with your audience, SEO starts to bring the right people to your door. It’s one of the best investments for your business as it allows you to improve your search engine rankings. Therefore, it allows you to increase your online visibility. Search engines such Google, Bing and Yahoo are all very commonly trusted. The higher you rank on search on these websites, the more reputable you become.
Websites that rank high on search engine results pages (SERPs) are often considered more trustworthy and credible. Users tend to trust Google and other search engines, so when your website appears at the top of search results, it instils confidence in potential customers.
Growth is Organic
Search engine optimisation costs very little. When you have the perfect SEO strategy and start appearing in the top rankings of search engines, PPC advertising becomes less of a necessity. Imagine if you were highly ranking in search engines without the need for bidding on keywords. When you have the right content and the right anchor text, you can easily bypass the additional cost of Pay-Per-Click advertising. With that being said, if you are using PPC, SEO can dramatically reduce these paid search costs as your website content becomes more relevant. You’re also more likely to convert from SEO. This is because users are specifically searching for your product which solves their problem.
SEO isn’t just about search engines; it’s also about improving user experience. Google has also emphasised the importance of user experience in its ranking criteria. Optimising your site means enhancing site speed, mobile-friendliness, and ease of navigation, leading to a better overall user experience.
More Content, More Value
Part of the focus for SEO is to improve content. The more relevant content you have on your website, the more visible you become to the digital world. Needless to say, this also means that when potential customers visit your website, you’re providing them with further information. Therefore, you’re also providing more value to inspire and convince the user to choose your product or service.
Organic search is a crucial component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Data from BrightEdge indicates that 53.3% of all website traffic comes from organic search. This statistic alone underscores the importance of SEO in your overall digital marketing strategy.
Conclusion
SEO is no longer optional; it’s a necessity for businesses looking to thrive in the digital age. By increasing your online visibility, improving user experience, and establishing credibility, SEO can drive significant growth for your business. Whether you’re a small local business in Surrey or a large enterprise in the UK, SEO offers a cost-effective way to attract and retain customers.
If you’re looking to raise your digital presence or would like advice in doing so, get in touch with us. Our tailored SEO Packages offer an affordable solution for businesses of all shapes and sizes, ensuring that you achieve lasting results.
