The Top 5 Free SEO Tools to Rank #1 in Google

Looking to improve your website on a budget? We’ve put together some of the 5 best SEO freemium and free tools for you to audit and improve your SEO.

With freemium tools constantly growing an innovating, you can already trust that they’re tried and tested, and most importantly effective, since their paid versions are allowing them to grow and scale continuously. Most of the free tools mentioned will likely always remain free, due to the powerhouse brands like Google behind them.

Google Analytics 

Unless you’re living under a rock, it’s pretty likely you’re familiar with Google Analytics. It’s one of the best free SEO tools that every digital marketer should be using. Monitoring performance is essential for SEO. With GA4 configured, you can track progress across acquisition, engagement, and most importantly conversions. 

Google Search Console

Google Search Console is another free SEO tool, which can improve the visibility of your website in Google search results. This tool allows you to see how Google crawls and indexes your website pages, as well as to identify any issues which are holding back your SEO progress. It also allows you to track consumer behaviour, identifying how customers are reaching your website and the channels that they’re finding it through. 

Google Keyword Planner

Available as a tool in Google Ads, the Google Keyword Planner helps to build a keyword strategy. By simply searching for a keyword or phrase most relevant to your business, the Keyword Planner offers keyword ideas, along with the monthly search volume and competition for each of the terms.


SEMRush is one of the best tools to upgrade your SEO strategy. A free trial account gives access to their full marketing package for 7 days. Considered an “all-in-one” platform for digital strategy, SEMRush allows you to perform keyword research and competitor analysis; track keyword rankings and audit local listings. SEMRush however takes a step beyond SEO, incorporating tools that allow you to improve content marketing and social media as part of their offerings.


Ahrefs is another powerful SEO tool which offers advanced and in-depth data. Ahref’s freemium package includes a Backlink Checker, Keyword Generator and Website Checker. These tools allow you to find referring website links, generate keyword ideas across numerous search engines and diagnose any SEO technical issues. 

With a business based on advertising, it’s no wonder Google offers some of the best tools available for SEO. SEO is ultimately a strategic process, but the reality is even with the smallest budget, it takes very little to embed these tools and start implementing. Whether you’re looking for a set SEO Package or something more bespoke, we’re here to help you get started on your journey to growth.