The Rise of the Fractional CMO in Europe
Marketing leadership across Europe is undergoing a quiet revolution. Traditionally, the role of the Chief Marketing Officer (CMO) has been synonymous with big budgets, full-time sa
How To Build A Brand
What is a brand? When some people think of a brand, they might think of a logo, a website, or maybe even a post. But the truth is, brands aren’t just logos. They’re not col
Marketing Qualified vs Sales Qualified Leads: Who Owns What, and When?
In many businesses, the line between marketing and sales is fuzzy. That fuzziness often creates confusion, misalignment, and missed opportunities, especially when it comes to leads