Uncovering the Fractional CMO: A New Path for Marketing Leadership
In the fast-paced world of modern business, full-time CMOs are now being supplemented, and in some cases replaced, by a new breed of strategic marketing leaders known as Fractional
How to Create the Ultimate Marketing Strategy
A marketing plan is something every business needs. It’s the basis for future activities. Marketers who document their strategy are 538 percent more likely to report su
How COVID-19 Affected Marketing
COVID-19 affected businesses far and wide. Nearly every week at the moment, we saw reports of businesses facing financial crisis, mass redundancies and catastrophic changes to our