3 Reasons Your Business Needs Video Content Marketing

During the Covid-19 crisis, the world adapted to a new way of marketing. Social distancing meant that the majority of what we absorb as consumers is digital. We didn’t necessarily have the option to go to a physical location to make a purchase decision. Because of this, video content has become a game-changer for marketing. It’s still changing the way we absorb information. Blogs and infographics are no longer the most commonly-used formats in content marketing. Video marketing is taking over.

This shift is driven by several factors. First, video content offers a dynamic and engaging way to convey information that captures attention more effectively than static formats. With the rise of platforms like TikTok, YouTube, and Instagram Reels, audiences are increasingly consuming short-form, visually stimulating content. Additionally, video allows for more personalized and interactive experiences, such as live streams and virtual events, which foster a deeper connection between brands and consumers.

Furthermore, advancements in technology have made video production more accessible and affordable, enabling even smaller brands to leverage high-quality video content. As we move forward, integrating video into marketing strategies will likely continue to be essential for capturing and retaining consumer interest in an ever-evolving digital landscape.

Why should you use video content marketing?

Video increases engagement

When you use video as part of your marketing strategy, information is easy to absorb. You’re therefore much more likely to capture an audience through video marketing. According to Wyzowl, a whopping 86% of people would like to see more video from brands in 2020. With that level of demand, video marketing can’t be ignored.

TikTok is a great example of this new way of engaging. In June 2020, TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.). It therefore comes as no surprise that videos less than 2 minutes long get the most engagement.

Video creates sales

When you use video content marketing, you’re influencing your audience. HubSpot determined that 64% of users are more likely to buy a product online after watching a video. Video content provides an easy way to pitch your product or service. The key is to provide the customer with a level of education, rather than a sales approach. If a viewer feels like they’re being sold to, they won’t want to view your content. However, if you provide simple and relevant explanations, you provide the viewer with value. Video content provides a hassle-free way of giving the customer a product/service break down, without the need for hard selling tactics.

Video improves SEO

According to Social Media Today, 82% of all traffic will come from online videos. The best news is, Google also loves video content. Video is placed highly on Google search results. When you add good quality video content to your homepage or landing pages, you’re keeping people on your website. This is known as the ‘stickiness’ factor. If your website is sticky, Google will rank you higher in the search engine and work its magic for SEO. Furthermore, YouTube is owned by Google. When video content is also uploaded to YouTube, you’re increasing your awareness. Optimise this content through tags, keywords, and video titles and you’re twice as likely to reach your target audience.

It’s clear that video marketing is a trend that’s here to stay. If you’re considering using video marketing as part of your strategy, why not have a chat with us? We offer marketing support for demo videos, webinars, and explainer videos. Whether you’re just starting out or looking to refine your approach, we’re here to help every step of the way.