Mastering SEO with Google Panda: A Guide to High-Quality Content
Google’s algorithm updates play a crucial role in determining how websites rank when it comes to search results. Among these updates, Google Panda stands out for its focus on
Google Analytics: Universal Analytics vs GA4 – What Changed?
GA4 has been around for almost two years, but since 1st July 2023, it is the only option available for Google Analytics. If you’re yet to familiarise yourself with GA4, here&
Improving PPC Advertising Results
PPC advertising (Pay-Per-Click) is a quick and easy way to generate leads. In the continuous competition to be on the first page of Google, with the right amount of spend, Google A
3 Reasons Your Business Needs Video Content Marketing
During the Covid-19 crisis, the world adapted to a new way of marketing. Social distancing meant that the majority of what we absorb as a consumer is digital. We didn’t necessari
Understanding Conversion Rates
Let’s talk conversion rates. We’re talking about the marketing metric that identifies whether your marketing efforts actually stick. It’s fundamentally the analyt
How COVID-19 Affected Marketing
COVID-19 affected businesses far and wide. Nearly every week at the moment, we saw reports of businesses facing financial crisis, mass redundancies and catastrophic changes to our