Google Analytics: Universal Analytics vs GA4 – What Changed?

GA4 has been around for almost two years, but as of 1st July 2023, it is the only option available for Google Analytics. If you’re yet to familiarise yourself with GA4, here’s some of the key differences to take note…

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PPC Strategy
Why You’re Not Seeing Results from PPC Advertising

PPC advertising, also known as Pay-Per-Click, is a quick and easy way to generate leads. In the continuous competition to be on the first page of Google, with the right amount of spend, Google Adwords places you on the top…

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3 Reasons Your Business Needs Video Content Marketing

During the Covid-19 crisis, the world has adapted to a new way of marketing. Social distancing has meant the majority of what we absorb as a consumer is digital. We don’t necessarily have the option to go to a physical…

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Growth Conversion Rates
Understanding Conversion Rates

Let’s talk conversion rates. We’re talking about the marketing metric that identifies whether your marketing efforts actually stick. It’s fundamentally the analytic that proves whether users are transitioning to the next stage of the sales funnel. Metrics are somewhat somewhat…

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Marketing Performance
How COVID-19 Has Affected Marketing

COVID-19 has affected businesses far and wide. Nearly every week at the moment, we’re seeing reports of businesses facing financial crisis, mass redundancies and catastrophic changes to our economy. As many businesses have adapted to remote working, all marketing efforts…

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