About FlairRepublic
Our Story
FlairRepublic started from a simple concept during the turbulent times of Covid-19. In 2020, as uncertainty was around every corner, many small and medium sized businesses were making their marketing teams redundant. For many, marketing was seen as a luxury in a time of economic survival and something to bring back “when things got better”.
But FlairRepublic changed that script.
We saw things differently. We believed that marketing wasn’t a luxury – it was actually a lifeline.
So rather than being like every other agency, we built something new. A model based on fractional leadership to make marketing affordable, and most importantly flexible, during a time of ongoing uncertainty. It was a solution designed for resilience because the future of business demanded agility. And cutting off marketing wasn’t just stopping promotion. It was halting growth and conversation.
That belief shaped everything we did next.
We were thrilled to welcome businesses who shared our vision – that consistent, strategic marketing was essential to survival and growth.
Our approach quickly gained momentum. It empowered companies to continue on their journey of growth through marketing, and we became a valued piece of the puzzle to many. They discovered the power of having a fractional marketing partner who could guide strategy, oversee execution, and keep their brand active through change.
Since then, our business has grown significantly and we’re now a trusted fractional marketing partner for a wide range of businesses across a wide range of industries.
We continue to support many of the businesses from the start of our journey, and we’ve welcomed businesses in nearly every phase of marketing. Our ethos stays the same to this day – to make marketing affordable and accessible to every business, regardless of their size, stage of growth or situation. We believe great marketing doesn’t depend on big budgets, but on clarity, creativity, and consistency.
FlairRepublic began as an idea born from crisis. Today, it’s a thriving model for how marketing should work: flexible, strategic, and built around the realities of modern business.
Catherine Condon, CEO & Founder of FlairRepublic
After spending many years working in senior marketing leadership across tech, finance, IT and manufacturing and hospitality, I founded FlairRepublic with a simple goal. That goal was to empower businesses with the marketing expertise they needed, no matter their budget.
From our very first client to where we are today, and where we’ll be tomorrow, it has always been an incredible privilege to help so many organisations grow and bring their vision to life.
Our clients come to us because they know the will always be treated fairly. We pride ourselves on fair pricing with no inflated retainers; fair partnerships, investing in growth as if were our own; and fair strategy, clear, transparent, and tailored to what actually works.
As we look to the future, I’m very proud of the community of businesses we’ve supported and the relationships we’ve built. We’re deeply excited to keep helping brands of all kinds tell their stories, and most importantly grow through the power of marketing.
Talk to our Team.
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