Uncovering the Fractional CMO: A New Path for Marketing Leadership
In the fast-paced world of modern business, full-time CMOs are now being supplemented, and in some cases replaced, by a new breed of strategic marketing leaders known as Fractional
Google Analytics: Universal Analytics vs GA4 – What Changed?
GA4 has been around for almost two years, but since 1st July 2023, it is the only option available for Google Analytics. If you’re yet to familiarise yourself with GA4, here&
Understanding Conversion Rates
Let’s talk conversion rates. We’re talking about the marketing metric that identifies whether your marketing efforts actually stick. It’s fundamentally the analyt