Customer Behaviour: Marketing to Millennials vs. Gen Z
Marketing has always thrived on understanding customer behaviour, and as generational shifts take centre stage, brands face an evolving landscape that demands adaptability. Millenn
What is a SERP? A Guide to Search Engine Results Pages
If you’ve delved into SEO, it’s likely you may have heard of a SERP before. But what exactly is a SERP? And what is the importance of search engine results pages? Every
How A Marketing Consultant Can Improve Your Business
Whether you’re a fledgling startup or an established company, the art of crafting and executing a powerful marketing strategy is what sets you apart. It’s how you grow your bra
Marketing Consultancy vs. Marketing Agency: Which is Right for You?
When an organisation wants to ramp up their business through marketing, should they opt for a marketing consultancy or a marketing agency? Working as a hybrid at FlairRepublic in S
Aligning Sales and Marketing Teams for Business Growth
The Sales and Marketing Divide Have you ever been in a sales or marketing team and felt like you were in a game of tug of war? Both teams ultimately want the same goals of revenue
SEO vs. SEM: The Difference Explained for Businesses Seeking Search Engine Marketing
Every business strives to achieve visibility online. At the heart of navigating online marketing are two powerful strategies: SEO (Search Engine Optimisation) and SEM (Search Engin
Why Hire a Fractional CMO: Your Next Best Business Decision
Why To Hire A Fractional CMO Marketing is the lifeblood of success. Yet, not every business – especially small to medium-sized enterprises (SMEs) and startups – can aff
The Ultimate Guide to WordPress SEO: Elevate Your Business with Expert Strategies
Your website is the cornerstone of your business’s online presence. While WordPress is renowned for its versatility and ease of use, having a well-designed site isn’t enough to
Uncovering the Fractional CMO: A New Path for Marketing Leadership
In the fast-paced world of modern business, full-time CMOs are now being supplemented, and in some cases replaced, by a new breed of strategic marketing leaders known as Fractional
Google Analytics: Universal Analytics vs GA4 – What Changed?
GA4 has been around for almost two years, but since 1st July 2023, it is the only option available for Google Analytics. If you’re yet to familiarise yourself with GA4, here&
Understanding Conversion Rates
Let’s talk conversion rates. We’re talking about the marketing metric that identifies whether your marketing efforts actually stick. It’s fundamentally the analyt