Customer Behaviour: Marketing to Millennials vs. Gen Z
Marketing has always thrived on understanding customer behaviour, and as generational shifts take centre stage, brands face an evolving landscape that demands adaptability. Millenn
How A Marketing Consultant Can Improve Your Business
Whether you’re a fledgling startup or an established company, the art of crafting and executing a powerful marketing strategy is what sets you apart. It’s how you grow your bra
Marketing Consultancy vs. Marketing Agency: Which is Right for You?
When an organisation wants to ramp up their business through marketing, should they opt for a marketing consultancy or a marketing agency? Working as a hybrid at FlairRepublic in S
Aligning Sales and Marketing Teams for Business Growth
The Sales and Marketing Divide Have you ever been in a sales or marketing team and felt like you were in a game of tug of war? Both teams ultimately want the same goals of revenue
The Importance of B2B Customer Experience
The significance of customer experience (CX) cannot be overstated. For B2B companies, where relationships and reputations are often the cornerstones of success, delivering an excep
Uncovering the Fractional CMO: A New Path for Marketing Leadership
In the fast-paced world of modern business, full-time CMOs are now being supplemented, and in some cases replaced, by a new breed of strategic marketing leaders known as Fractional
How to Create the Ultimate Marketing Strategy
A marketing plan is something every business needs. It’s a given that having a well-documented marketing strategy is the foundation for future success. Marketers who document
How COVID-19 Changed Marketing
Adapting to Remote Marketing COVID-19 changed businesses far and wide. Nearly every week at the moment, we saw reports of businesses facing financial crises, mass redundancies, and