Part Time Marketing Leadership for Fintech Growth
When growing a fintech company, knowing where to start with digital marketing can be difficult. Our fractional CMOs help fintech brands to scale while maintaining low costs. Our flexible approach means that as a fintech startup, you get all the benefits of senior marketing leadership without the need for a full time CMO.
Whether you need B2B or B2C fintech marketing to break into new markets, extend your current efforts, or need some expert guidance on key projects, our fractional marketing specialists deliver expertise through strategic insight and leadership, helping you to achieve your marketing goals, even in the early phases.
Our part-time CMOs help fintech brands earn customer confidence. We provide a full marketing solution, covering everything from high-level strategy to hands-on execution. We specialise in helping your in-house team adopt effective strategies across paid advertising, SEO, content marketing, email campaigns, and social media – ensuring every initiative is aligned, measurable and impactful.
Our virtual chief marketing officers become a vital part of your senior leadership, seamlessly integrating into your start-up, to provide the guidance, expertise, and growth strategies needed to drive real results.
Why Choose our Fintech Fractional CMO Services
Fintech needs are unique – we get that
Fintech marketing demands a different playbook. You’re operating on recurring revenue, customer lifetime value, and constant optimisation. Growth depends on building trust in a digital world, demonstrating compliance, and driving customer adoption while also managing churn. Our fractional CMOs know how to navigate these challenges and turn them into your competitive advantage.
High-level marketing without the high-level cost
Hiring a full-time CMO in the fintech industry can cost upwards of £130k/year, excluding benefits, bonuses, and recruitment fees. Our fractional model provides access to senior marketing leadership at a fraction of the cost, making it ideal for fintech companies with lean budgets but ambitious goals. Whether you need us for 5 hours a week or a few days a month, our marketing leaders scale with you.
From strategy to execution
Some consultants deliver a strategy and disappear. With our fractional CMO support, we integrate into your leadership team and help shape your roadmap. From defining KPIs to leading execution, we drive action and results every step of the way. We bring clarity to decision-making and ensure your marketing operations are built for scale.
Fractional CMO Services: An Overview
Find a Fintech fractional chief marketing officer
Marketing leadership
Get expert marketing leadership from a our marketing directors without the full-time salary. Our fractional CMO services provide strategic guidance at a fraction of the cost, perfect for growing your business.
Affordability
Maximise your resources with efficient marketing management. An outsourced CMO or fractional CMO optimises your marketing budget and resources, delivering results with maximum efficiency.
Expertise on demand
Enhance your overall marketing efforts with a strategic focus by leveraging the expert knowledge of a fractional marketer. We align your marketing activities with business objectives, optimising your ROI and ensuring sustainable growth.
Team development
Boost your in-house marketing function with our expert guidance. Our fractional CMOs will also mentor and train your staff, enhancing their skills and improving your businesses' overall performance.
What to Expect from our Fractional CMO Services for Fintech Companies
The Benefits of a Fractional CMO for Fintech and Financial Services
Growth
Using a fintech marketing consultant can help you can grow faster without the need for in-house expertise. There's no need to rely on inexperienced marketers to grow your business, or a marketing strategy based on guesses. Our fractional CMOs bring specialised fintech knowledge and combat unique challenges to provide robust marketing. Use an experienced part-time Chief Marketing Officer to lead your marketing strategy with a marketing plan that produces results and aligns to your KPIs.
Cost
You don't need a huge senior leadership team to start with an experienced fractional CMO. Our fractional CMO rates provide flexibility for all business sizes, regardless of whether you're established in the fintech sector or at the start-up phase. What's more, you don't need to pay the hefty costs that come with a full-time CMO.
Flexibility
Whether you need a fractional CMO for 5 hours or 4 days a week, our fractional marketing services offer the flexibility to work for your business. We recommend a minimum of 5 hours to see growth with a fractional CMO.
Expertise
Our part time CMOs are executives with experience in the full spectrum of marketing. They lead with strategy, but also have a great depth of knowledge in content marketing, SEO, PPC, email marketing and social media marketing. Not only do we grow your business with strategy, but also with execution.
Ease
A CMO streamlines your workload by managing all aspects of your company’s marketing department while working towards your marketing KPIs.
Our Complete Fractional CMO for Fintech services
With every marketing project we take on, we also help companies with their execution to implement the marketing strategies we create. Below are some of the additional solutions our fractional CMOs provide.
Find a Fractional Marketing Director
Investing in UK Fractional CMO services from FlairRepublic can transform your business, no matter where your business stands today. Whether you’re looking to drive growth, enhance your brand presence, or maximise your marketing ROI, our experienced Fractional CMOs are ready to help. Get in touch to discuss how our fintech Fractional CMO services can take your marketing to the next level.
Fintech & Financial Services Fractional CMO FAQs
What is a fractional CMO?
A fractional CMO offers impactful marketing leadership on a part-time basis, without the need of a full-time marketing team. This marketing leadership on a fractional basis provides a comprehensive marketing strategy and offers a fresh perspective across marketing. With fractional leadership from an experienced marketing professional, a part-time CMO leads the operations of your marketing and supports with any marketing decisions. A fractional CMO costs significantly less than an in-house marketing team. Hiring an outsourced marketing professional on a part-time basis provides strategic marketing leadership while also covering the full marketing stack.
How does a fractional CMO differ from a full-time CMO?
The difference is primarily in commitment and cost. A fractional CMO is a part-time marketing executive or project-based marketing consultant working across various organisations, while a full-time CMO is entirely dedicated to a single organisation. However, since each of our fractional CMOs has over 15 years of experience, they can provide the same degree of skills and strategic input in a more flexible and cost-effective format.
What are the typical responsibilities of a fractional CMO?
A fractional CMO / virtual CMO is responsible for developing and executing marketing strategies, overseeing marketing teams, managing budgets, analysing market trends, and aligning marketing efforts with business goals. Our marketing team can also provide support on the execution of SEO, PPC campaigns, content marketing, social media marketing and email marketing.
What is the cost of hiring a UK fractional CMO?
The cost varies depending on the scope of work, and the market. Generally, we charge a retainer or an hourly rate with our fractional CMO Surrey services, which is significantly lower than the cost of hiring a permanent CMO with benefits. Please get in touch to discuss your specific business needs.
Where do your fractional CMOs operate?
Our Fractional CMOs are based in Surrey, Hampshire and London, but work remotely with businesses across the whole of UK.
How long do your fractional CMOs work with a company?
The duration of engagement can vary based on the company's needs. Some companies may only need a virtual CMO for a few months to complete a specific project, while others may maintain the relationship for years to provide ongoing strategic guidance.
How do you measure the success of UK fractional CMO services?
Success can be measured through various key performance indicators (KPIs) such as revenue growth, lead generation, brand awareness, customer acquisition costs, and return on marketing investment (ROMI). The specific metrics will depend on the goals set at the beginning of the engagement. Read our blog on why hire a fractional CMO.
How many hours or days can a fractional marketing expert work for us?
We recommend a minimum of 5 hours a week to see results from a fractional marketing expert, however there's no minimum limit to the amount of hours or days for a Fractional CMO to work with your team.
Can fractional CMO services be a long term solution?
Yes, a virtual CMO can be a long-term solution, particularly for companies that consistently need high-level marketing expertise but do not require a full-time executive. This arrangement can provide continuity and ongoing strategic oversight, which is particularly valuable for sustained growth.
