Part Time Marketing Leadership for Manufacturing & Industrial Companies

Growing a manufacturing company can present a number of marketing challenges. Whether you’re an OEM, contract manufacturer, or in the supply chain, knowing where to start with digital marketing isn’t always clear. Our fractional CMOs help manufacturers scale efficiently while keeping costs down. You’ll gain the benefits of senior marketing leadership, without the overhead of hiring a full-time CMO.

Whether you’re B2B or B2C, breaking into new markets, increasing demand, or improving buyer engagement, our fractional marketing leaders offer the strategic oversight and hands-on expertise to help you move forward with confidence, even in the earliest stages.

We help manufacturing companies earn buyer trust and differentiate themselves in competitive global markets. From strategy to execution, we partner with your internal team to deliver results across SEO, content, paid media, CRM, and more, ensuring your entire marketing effort is focused, aligned, and measurable.

Our part-time CMOs become a valuable extension of your senior team, helping you drive growth, sharpen your brand message, and turn marketing into a revenue driver.

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Why Choose our Manufacturing Fractional CMO Services

Tailor your marketing needs with flexible engagement options with our seasoned marketing talent. Scalable start up marketing support that fits your budget and goals.

Built for Manufacturing Growth

Manufacturing companies operate in complex, technical markets with long sales cycles, high-value customers, and increasing global competition. We get that. Our fractional CMOs bring manufacturing-specific expertise to help you generate leads, support sales, and win business with a more strategic, scalable marketing engine.

Senior Talent, Startup Flexibility

Hiring a full-time CMO in the industrial and manufacturing space can cost well over £130,000/year, excluding benefits and recruitment fees. Our fractional model gives you flexible access to experienced an experienced senior marketing leader at a fraction of the cost, ideal for manufacturers with big ambitions but tight margins.

Strategy to Execution, All Under One Roof

Some consultants deliver a strategy and disappear. With our fractional CMO support, we integrate into your leadership team and help shape your roadmap. From defining KPIs to leading execution, we drive action and results every step of the way. We bring clarity to decision-making and ensure your marketing operations are built for scale.

Fractional CMO Services: An Overview

Find a manufacturing fractional chief marketing officer

Marketing leadership

Get expert marketing leadership from a our marketing directors without the full-time salary. Our fractional CMO services provide strategic guidance at a fraction of the cost, perfect for growing your business.

Affordability

Maximise your resources with efficient marketing management. An outsourced CMO or fractional CMO optimises your marketing budget and resources, delivering results with maximum efficiency.

Expertise on demand

Enhance your overall marketing efforts with a strategic focus by leveraging the expert knowledge of a fractional marketer. We align your marketing activities with business objectives, optimising your ROI and ensuring sustainable growth.

Team development

Boost your in-house marketing function with our expert guidance. Our fractional CMOs will also mentor and train your staff, enhancing their skills and improving your businesses' overall performance.

What to Expect from our Fractional CMO Services for Manufacturing & Supply Chain

Audit

We'll work with you to create a solid marketing strategy that aligns with the business goals of your product or service. This could involve everything from refining your brand message to launching digital campaigns. We’ll prioritise the most important tasks so that you can start seeing results quickly. We'll break down the strategy into bite-sized tasks and work with your team to get things moving.

Planning

We'll draft a plan that makes it easy to digest exactly what we’ll be working on. This could include anything from refining your brand strategy to boosting lead generation or launching new campaigns. We’ll agree on how many hours our Fractional CMOs will work each week or month and settle on a budget that makes sense for your business.

Strategy

We'll work with you to create a solid marketing strategy that aligns with your business goals. This could involve everything from refining your brand message to launching digital campaigns. We’ll prioritise the most important tasks so that you can start seeing results quickly. We'll break down the strategy into bite-sized tasks and work with your team to get things moving.

Execution

You’ll have regular check-ins with the CMO to review progress, tackle any challenges, and make sure you’re hitting your goals. We'll keep optimising your marketing efforts, making adjustments to marketing tactics based on what’s working and what’s not. We’ll also help mentor your team, building their skills so they can execute the strategy effectively.

The Benefits of a Fractional CMO for manufacturing and Financial Services

Growth

Using a manufacturing marketing consultant can help you can grow faster without the need for in-house expertise. There's no need to rely on inexperienced marketers to grow your business, or a marketing strategy based on guesses. Our fractional CMOs bring specialised manufacturing knowledge and combat unique challenges to provide robust marketing. Use an experienced part-time Chief Marketing Officer to lead your marketing strategy with a marketing plan that produces results and aligns to your KPIs.

Cost

You don't need a huge senior leadership team to start with an experienced fractional CMO. Our fractional CMO rates provide flexibility for all business sizes, regardless of whether you're established in the manufacturing sector or at the start-up phase. What's more, you don't need to pay the hefty costs that come with a full-time CMO.

Flexibility

Whether you need a fractional CMO for 5 hours or 4 days a week, our fractional marketing services offer the flexibility to work for your business. We recommend a minimum of 5 hours to see growth with a fractional CMO.

Expertise

Our part time CMOs are executives with experience in the full spectrum of marketing. They lead with strategy, but also have a great depth of knowledge in content marketing, SEO, PPC, email marketing and social media marketing. Not only do we grow your business with strategy, but also with execution.

Ease

A CMO streamlines your workload by managing all aspects of your company’s marketing department while working towards your marketing KPIs.

Our Complete Fractional CMO for Manufacturing Services

With every marketing project we take on, we also help companies with their execution to implement the marketing strategies we create. Below are some of the additional solutions our fractional CMOs provide.

SEO

One of the most important digital marketing responsibilities is organic traffic through SEO. We perform keyword research with a semantic approach to find keywords that define your business. We implement keywords throughout your site without 'keyword stuffing' to ensure your website ranks higher in search engine results. Search engine optimisation means more traffic, more leads, and ultimately, more business.

PPC

If you're looking for instant results with your content, then it may be worth considering PPC management to maximise your digital presence. With PPC, our marketing team ensures your website remains high on Google's sponsored links, while your SEO optimisation continues to grow organically month on month.

Content marketing

We give ambitious brands the platform to keep their business climbing. Our work is always focused on creating quality content, with your business at the heart of everything we do. Our CMOs can also help with content creation to engage your audience, showcasing your manufacturing business effectively.

Social media marketing

Social media is one of the greatest ways to shout about your good content. Our social media marketing provides content management including content planning, content creation and content scheduling. If you have the budget, we also offer paid social advertising as a way to get instant results from your social media campaigns. We create campaigns that are highly visual and engaging, and prioritise calls to action to add to your conversion funnel.

Email marketing & CRM

As part of lead generation, we'll also take full ownership of your email marketing & CRM system, from strategy to execution. Beyond campaign creation, we implement marketing automation that streamlines your entire customer journey, reducing manual workload and increasing your ability to scale your manufacturing company. Whether you're using HubSpot, Salesforce or something else, we'll help you connect the dots between lead capture, qualification, and handover to sales, ensuring your CRM system isn’t just a database, but a dynamic engine for growth.

Working with a Fractional CMO

Find a Fractional Marketing Director

Choosing a Fractional CMO from FlairRepublic can transform your business, no matter where your business stands today. Whether you’re looking to drive growth, enhance your brand presence, or maximise your marketing ROI, our experienced Fractional CMOs are ready to help. Get in touch to discuss how our manufacturing Fractional CMO services can take your marketing to the next level.

Manufacturing & Industrial Fractional CMO FAQs

What is a fractional CMO?

fractional CMO offers impactful marketing leadership on a part-time basis, without the need of a full-time marketing team. This marketing leadership on a fractional basis means receiving a comprehensive marketing place while also getting a fresh perspective across marketing. With fractional leadership from an experienced marketing professional, a part-time CMO leads the operations of your marketing and supports with any marketing decisions. A fractional CMO costs significantly less than an in-house marketing team. Hiring an outsourced marketing professional on a part-time basis provides strategic marketing leadership while also covering the full marketing stack.

How does a fractional CMO differ from a full-time CMO?

The difference is primarily in commitment and cost. A fractional CMO is a part-time marketing executive or project-based marketing consultant working across various organisations, while a full-time CMO is entirely dedicated to a single organisation. However, since each of our fractional CMOs has over 15 years of experience, they can provide the same degree of skills and strategic input in a more flexible and cost-effective format.

What are the typical responsibilities of a fractional CMO?

A fractional CMO / virtual CMO is responsible for developing and executing marketing strategies, overseeing marketing teams, managing budgets, analysing market trends, and aligning marketing efforts with business goals. Our marketing team can also provide support on the execution of SEO, PPC campaigns, content marketing, social media marketing and email marketing.

What is the cost of hiring a UK fractional CMO?

The cost varies depending on the scope of work, and the market. Generally, we charge a retainer or an hourly rate with our fractional CMO Surrey services, which is significantly lower than the cost of hiring a permanent CMO with benefits. Please get in touch to discuss your specific business needs.

Where do your fractional CMOs operate?

Our Fractional CMOs are based in Surrey, Hampshire and London, but work remotely with businesses across the whole of UK.

How long do your fractional CMOs work with a company?

The duration of engagement can vary based on the company's needs. Some companies may only need a virtual CMO for a few months to complete a specific project, while others may maintain the relationship for years to provide ongoing strategic guidance.

How do you measure the success of UK fractional CMO services?

Success can be measured through various key performance indicators (KPIs) such as revenue growth, lead generation, brand awareness, customer acquisition costs, and return on marketing investment (ROMI). The specific metrics will depend on the goals set at the beginning of the engagement. Read our blog on why hire a fractional CMO.

How many hours or days can a fractional marketing expert work for us?

We recommend a minimum of 5 hours a week to see results from a fractional marketing expert, however there's no minimum limit to the amount of hours or days for a Fractional CMO to work with your team.

Can fractional CMO services be a long term solution?

Yes, a virtual CMO can be a long-term solution, particularly for companies that consistently need high-level marketing expertise but do not require a full-time executive. This arrangement can provide continuity and ongoing strategic oversight, which is particularly valuable for sustained growth.

Manufacturing Fractional CMO Services | Part Time Marketing Consultants