Optimise SaaS Marketing ROI with a Fractional CMO

When growing a SaaS company, knowing where to start with marketing can be difficult. That’s why we provide professional Fractional CMO services to SaaS businesses across the UK. Our flexible approach means that as a start-up, you get all the benefits of senior marketing leadership without the need for a full time CMO.

Whether you need B2B SaaS marketing to break into new markets, extend your current efforts, or need some expert guidance on key projects, our fractional marketing specialists deliver expertise through strategic insight and leadership, helping you to achieve your marketing goals, even in the early phases.

Our part-time CMO SaaS services offer a complete marketing solution, covering every angle from strategic vision to hands-on execution. We also specialise in guiding your in-house team through powerful strategies that span paid advertising, SEO, content, email and social media marketing – ensuring each initiative is aligned, optimised, and impactful.

Our Fractional CMOs, or Virtual Chief Marketing Officers, become a vital part of your senior leadership, seamlessly integrating into your start-up, to provide the guidance, expertise, and oversight needed to drive real results.

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Why choose our SaaS Fractional CMO services

Tailor your marketing needs with flexible engagement options with our marketing talent. Scalable start up marketing solutions that fit your budget and goals.

SaaS needs are unique – we get that

SaaS marketing demands a different playbook. You’re operating on recurring revenue, customer lifetime value, and constant optimisation. Growth depends on mastering product adoption, reducing churn, and creating a predictable pipeline – not just creating noise. Our fractional CMOs understand these nuances and know how to turn them into a competitive advantage.

High-level marketing without the high-level cost

Hiring a full-time CMO in the UK can cost upwards of £130k/year, excluding benefits, bonuses, and recruitment fees. Our fractional model provides access to senior marketing leadership at a fraction of the cost, making it ideal for SaaS companies with lean budgets but ambitious goals. Whether you need us for 5 hours a week or a few days a month, we scale with you.

From strategy to execution

Some consultants deliver a strategy and disappear. We integrate into your leadership team and help shape your roadmap. From defining KPIs to leading execution, we drive action and results every step of the way. We bring clarity to decision-making and ensure your marketing operations are built for scale.

An Overview of our Fractional CMO Services

Find a SaaS fractional chief marketing officer

Marketing Leadership

Get expert marketing leadership from a our marketing directors without the full-time salary. Our fractional CMO services provide strategic guidance at a fraction of the cost, perfect for growing your business.

Affordability

Maximise your resources with efficient marketing management. An outsourced CMO or fractional CMO optimises your marketing budget and resources, delivering results with maximum efficiency.

Expertise on demand

Enhance your overall marketing efforts with a strategic focus by leveraging the expert knowledge of a fractional marketer. We align your marketing activities with business objectives, optimising your ROI and ensuring sustainable growth.

Team development

Boost your in-house marketing function with our expert guidance. Our fractional CMOs will also mentor and train your staff, enhancing their skills and improving your businesses' overall performance.

What to Expect from our Fractional CMO Services for SaaS Companies

Audit

We'll work with you to create a solid marketing strategy that aligns with the business goals of your product or service. This could involve everything from refining your brand message to launching digital campaigns. We’ll prioritise the most important tasks so that you can start seeing results quickly. We'll break down the strategy into bite-sized tasks and work with your team to get things moving.

Planning

We'll draft a plan that makes it easy to digest exactly what we’ll be working on. This could include anything from refining your brand strategy to boosting lead generation or launching new campaigns. We’ll agree on how many hours our Fractional CMOs will work each week or month and settle on a budget that makes sense for your business.

Strategy

We'll work with you to create a solid marketing strategy that aligns with your business goals. This could involve everything from refining your brand message to launching digital campaigns. We’ll prioritise the most important tasks so that you can start seeing results quickly. We'll break down the strategy into bite-sized tasks and work with your team to get things moving.

Execution

You’ll have regular check-ins with the CMO to review progress, tackle any challenges, and make sure you’re hitting your goals. We'll keep optimising your marketing efforts, making adjustments to marketing tactics based on what’s working and what’s not. We’ll also help mentor your team, building their skills so they can execute the strategy effectively.

The Benefits of a Fractional CMO for B2B SaaS

Growth

Using a Fractional CMO can help you can grow faster without the need for in-house expertise. There's no need to rely on inexperienced marketers to grow your business, or a marketing strategy based on guesses. A fractional CMO provides industry knowledge and combats unique challenges to offer valuable services. Use an experienced part-time Chief Marketing Officer to lead your marketing strategy with a marketing plan that produces results and aligns to your KPIs.

Cost

You don't need a huge senior leadership team to start with an experienced Fractional CMO. A part-time CMO works for all business sizes, regardless of whether you're established or at the start-up phase. What's more, you don't need to pay the hefty costs that come with a full-time CMO.

Flexibility

Whether you need 5 hours or 4 days a week of fractional marketing support, our Fractional CMO services offer the flexibility to work for your business. We recommend a minimum of 5 hours to see growth with a fractional CMO.

Expertise

Our part time CMOs are executives with experience in the full spectrum of marketing. They lead with strategy, but also have a great depth of knowledge in content marketing, SEO, PPC, email marketing and social media marketing. Not only do we grow your business with strategy, but also with execution.

Ease

A CMO streamlines your workload by managing all aspects of your company’s marketing department while working towards your marketing KPIs.

Our Complete Fractional CMO Services

With every marketing project we take on, we also help companies with their execution to implement the marketing strategies we create. Below are some of the additional solutions our fractional CMOs provide.

SEO

One of the main fractional CMO responsibilities is organic traffic through SEO. We perform keyword research with a semantic approach to find keywords that define your business. We implement keywords throughout your site without 'keyword stuffing' to ensure your website ranks higher in search engine results. Search engine optimisation means more traffic, more leads, and ultimately, more business.

PPC

If you're looking for instant results with your content, then it may be worth considering PPC management to maximise your digital presence. With PPC, our marketing team ensures your website remains high on Google's sponsored links, while your SEO optimisation continues to grow organically month on month.

Content marketing

We give ambitious brands the platform to keep their business climbing. Our work is always focused on creating quality content, with your business at the heart of everything we do. Our CMOs can also help with content creation to engage your audience, showcasing your SaaS business effectively.

Social media marketing

Social media is one of the greatest ways to shout about your good content. Our social media marketing provides content management including content planning, content creation and content scheduling. If you have the budget, we also offer paid social advertising as a way to get instant results from your social media campaigns. We create campaigns that are highly visual and engaging, and prioritise calls to action to add to your conversion funnel.

Email marketing & CRM

As part of lead generation, we'll also take full ownership of your email marketing & CRM system, from strategy to execution. Beyond campaign creation, we implement marketing automation that streamlines your entire customer journey, reducing manual workload and increasing your ability to scale your SaaS. Whether you're using HubSpot, Salesforce or something else, we'll help you connect the dots between lead capture, qualification, and handover to sales, ensuring your CRM system isn’t just a database, but a dynamic engine for growth.

Saas Fractional CMO Service

Find a Fractional SaaS Marketing Director

Investing in UK Fractional CMO services from FlairRepublic can transform your business, no matter where your business stands today. Whether you’re looking to drive growth, enhance your brand presence, or maximise your marketing ROI, our experienced Fractional CMOs are ready to make it happen. Get in touch to discuss how our SaaS Fractional CMO services can unlock the full potential of your business.

Fractional CMO FAQs

What is a Fractional CMO?

A fractional CMO offers impactful marketing leadership on a part-time basis, without the need of a full-time marketing team. This marketing leadership on a fractional basis provides a comprehensive marketing strategy and offers a fresh perspective across marketing. With fractional leadership from an experienced marketing professional, a part-time CMO leads the operations of your marketing and supports with any marketing decisions. A fractional CMO costs significantly less than an in-house marketing team. Hiring an outsourced marketing professional on a part-time basis provides strategic marketing leadership while also covering the full marketing stack.

How does a fractional CMO differ from a full-time CMO?

The difference is primarily in commitment and cost. A fractional CMO is a part-time marketing executive or project-based marketing consultant working across various organisations, while a full-time CMO is entirely dedicated to a single organisation. However, since each of our fractional CMOs has over 15 years of experience, they can provide the same degree of skills and strategic input in a more flexible and cost-effective format.

What are the typical responsibilities of a fractional CMO?

A fractional CMO / virtual CMO is responsible for developing and executing marketing strategies, overseeing marketing teams, managing budgets, analysing market trends, and aligning marketing efforts with business goals. Our marketing team can also provide support on the execution of SEO, PPC campaigns, content marketing, social media marketing and email marketing.

What is the cost of hiring a UK fractional CMO?

The cost varies depending on the scope of work, and the market. Generally, we charge a retainer or an hourly rate with our fractional CMO Surrey services, which is significantly lower than the cost of hiring a full-time CMO with benefits. Please get in touch to discuss your specific business needs.

Where do your fractional CMOs operate?

Our Fractional CMOs are based in Surrey, Hampshire and London, but work remotely with businesses across the whole of UK.

How long do your fractional CMOs work with a company?

The duration of engagement can vary based on the company's needs. Some companies may only need a virtual CMO for a few months to complete a specific project, while others may maintain the relationship for years to provide ongoing strategic guidance.

How do you measure the success of UK fractional CMO services?

Success can be measured through various key performance indicators (KPIs) such as revenue growth, lead generation, brand awareness, customer acquisition costs, and return on marketing investment (ROMI). The specific metrics will depend on the goals set at the beginning of the engagement. Read our blog on why hire a fractional CMO.

How many hours or days can a fractional marketing expert work for us?

We recommend a minimum of 5 hours a week to see results from a fractional marketing expert, however there's no minimum limit to the amount of hours or days for a Fractional CMO to work with your team.

Can fractional CMO services be a long term solution?

Yes, a virtual CMO can be a long-term solution, particularly for companies that consistently need high-level marketing expertise but do not require a full-time executive. This arrangement can provide continuity and ongoing strategic oversight, which is particularly valuable for sustained growth.

SaaS Fractional CMO Services | Part Time Chief Marketing Officer