A Marketer’s Guide to Generative Engine Optimisation (GEO)
The rules of search are changing, and the way people search is changing. Over the past few years, Google has been rolling out a new section in Google Searches which provides answer
How Fractional CMOs Align Local Insight with Growth
From the boardroom of a Surrey-based manufacturer to the executive suite of a tech scale-up in Yorkshire, the question keeps emerging. Does one size of marketing leadership really
FlairRepublic Announced in the Best Fractional CMO Services in the UK
We’re very proud to share that FlairRepublic has been named among the Top Outsourced & Fractional CMO Agencies in the UK by Digital Reference. This recognition highlights the
The Growing Need for Fractional CMOs
According to Gartner, many marketing teams are struggling to keep up with C-suite expectations, especially around driving customer acquisition and growth strategies. As a Fractiona
The Rise of the Fractional CMO in Europe
Marketing leadership across Europe is undergoing a quiet revolution. Traditionally, the role of the Chief Marketing Officer (CMO) has been synonymous with big budgets, full-time sa
Marketing Qualified vs Sales Qualified Leads: Who Owns What, and When?
In many businesses, the line between marketing and sales is fuzzy. That fuzziness often creates confusion, misalignment, and missed opportunities, especially when it comes to leads
Strategy vs Tactics: What’s the Difference and Why You Should Care
In a world where we’re driven by to-do lists and performance metrics, it’s easy to confuse being busy with being effective. There’s always another email to write. Another
Checklist: What to Include in Your Annual Strategy
Most annual marketing strategies don’t make it past Q1. Not because teams aren’t smart or motivated, but because the strategy isn’t clear, focused, or connected to reality. T
How to Spot & Fix Customer Journey Pain Points
What if your customer isn’t confused – they’re just exhausted? You’ve spent months perfecting your product. It’s better, faster, smarter. You’re proud of it –
When to Hire a Fractional CMO
When marketing can make or break your business, leadership at the top matters. A Chief Marketing Officer (CMO) is the answer to that challenge, but the issue is – not every b
Fractional CMO vs Contractor: Which is Right for Your Business?
You’re running a growing business, and you know need marketing support to continue scaling up. You’ve tried running campaigns yourself, hired a few marketing freelancers he
Why Hire a Fractional CMO: Your Next Best Business Decision
Why To Hire A Fractional CMO Marketing is the lifeblood of success. Yet, not every business – especially small to medium-sized enterprises (SMEs) and startups – can aff
The Fractional CMO: A New Path for Marketing Leadership
In the fast-paced world of modern business, full-time CMOs are now being supplemented, and in some cases replaced, by a new breed of strategic marketing leaders known as Fractional