Pricing tool
Fractional CMO Cost Calculator
Wondering what a fractional CMO would actually cost your business? Rather than leaving you to do the maths, we’ve built a simple calculator that turns our day rate into a real, comparable number and shows you how it stacks up against hiring a full-time CMO.
Typical saving businesses see choosing a fractional CMO over a full-time hire, once salary, National Insurance, pension and benefits are all factored in.
Just tell us how many days a week of senior marketing leadership you think you need, and the calculator will estimate your annual cost, alongside the average cost of a full-time equivalent hire.
For the full detail on how our pricing works, including our retainer option and what’s included, see our pricing page.
Fractional CMO cost calculator
See how much you could save vs. a full-time CMO hire.
Fractional CMO cost based on FlairRepublic’s day rate from £500/day, calculated as days/week × £500 × 4.33 weeks/month × 12. Full-time CMO figure based on the UK median CMO base salary of £147,000 (Robert Half, 2026), plus a typical 25% for employer National Insurance, pension contributions and benefits. Actual costs vary by scope, seniority and company size — this is an illustrative estimate, not a quote.
How fractional CMO pricing works
Fractional CMO pricing is usually structured in one of two ways — whichever fits your business best.
Day rate
Suits businesses that need focused input on specific projects, or a fixed number of days each week. Pay only for the time you use, with full flexibility to scale up or down.
Monthly retainer
Suits businesses that want continuous, embedded leadership as part of their senior team, with predictable monthly billing and consistent strategic oversight.
Whichever structure fits your business, the underlying value is the same: you get senior marketing expertise, calibrated to the time and budget your business actually has, without the fixed cost of a full-time executive salary.