Google Analytics: Universal Analytics vs GA4 – What Changed?

GA4 has been around for almost two years, but as of 1st July 2023, it is the only option available for Google Analytics. If you’re yet to familiarise yourself with GA4, here’s some of the key differences to take note…

More Details
Growth Conversion Rates
Understanding Conversion Rates

Let’s talk conversion rates. We’re talking about the marketing metric that identifies whether your marketing efforts actually stick. It’s fundamentally the analytic that proves whether users are transitioning to the next stage of the sales funnel. Metrics are somewhat somewhat…

More Details