Customer Behaviour: Marketing to Millennials vs. Gen Z
Marketing has always thrived on understanding customer behaviour, and as generational shifts take centre stage, brands face an evolving landscape that demands adaptability. Millenn
What is a SERP? A Guide to Search Engine Results Pages
If you’ve delved into SEO, it’s likely you may have heard of a SERP before. But what exactly is a SERP? And what is the importance of search engine results pages? Every
How A Marketing Consultant Can Improve Your Business
Whether you’re a fledgling startup or an established company, the art of crafting and executing a powerful marketing strategy is what sets you apart. It’s how you grow your bra
Marketing Consultancy vs. Marketing Agency: Which is Right for You?
When an organisation wants to ramp up their business through marketing, should they opt for a marketing consultancy or a marketing agency? Working as a hybrid at FlairRepublic in S
SEO vs. SEM: The Difference Explained for Businesses Seeking Search Engine Marketing
Every business strives to achieve visibility online. At the heart of navigating online marketing are two powerful strategies: SEO (Search Engine Optimisation) and SEM (Search Engin
Why Hire a Fractional CMO: Your Next Best Business Decision
Why To Hire A Fractional CMO Marketing is the lifeblood of success. Yet, not every business – especially small to medium-sized enterprises (SMEs) and startups – can aff
Accountancy Marketing: A Guide to Maximising Your Firm’s Visibility
The significance of marketing for accountancy firms cannot be overstated. Whether you’re a solo practitioner or part of a larger firm, the need for a robust marketing strateg
What is an SEO Audit? Everything You Need to Know to Achieve No 1 Rankings
If you’re a business looking for SEO or SEO packages, you’ve probably come across the term “SEO audit” quite a few times. But exactly what is an SEO audit,
Mastering SEO with Google Panda: A Guide to High-Quality Content
Google’s algorithm updates play a crucial role in determining how websites rank when it comes to search results. Among these updates, Google Panda stands out for its focus on
Google Analytics: Universal Analytics vs GA4 – What Changed?
GA4 has been around for almost two years, but since 1st July 2023, it is the only option available for Google Analytics. If you’re yet to familiarise yourself with GA4, here&
Improving PPC Advertising Results
Adding Google Ads as a critical aspect of your PPC advertising strategy is essential for leveraging the platform’s reach and effectiveness. PPC advertising (Pay-Per-Click) is
3 Reasons Your Business Needs Video Content Marketing
During the Covid-19 crisis, the world adapted to a new way of marketing. Social distancing meant that the majority of what we absorb as consumers is digital. We didn’t necessaril
Understanding Conversion Rates
Let’s talk conversion rates. We’re talking about the marketing metric that identifies whether your marketing efforts actually stick. It’s fundamentally the analyt
How COVID-19 Changed Marketing
Adapting to Remote Marketing COVID-19 changed businesses far and wide. Nearly every week at the moment, we saw reports of businesses facing financial crises, mass redundancies, and