SEO vs PPC: Which Should You Choose for Your Business?
In the bustling digital landscape, businesses are constantly vying for visibility and engagement. The two main contenders in the arena of digital marketing are Search Engine Optimi
Mastering SEO with Google Panda: A Guide to High-Quality Content
Google’s algorithm updates play a crucial role in determining how websites rank when it comes to search results. Among these updates, Google Panda stands out for its focus on
The Importance of SEO
With so much online competition, having a robust online presence is crucial for businesses and individuals alike. Search Engine Optimisation (SEO) plays a pivotal role in achieving
Common SEO Mistakes to Avoid for Improved Website Performance
Search Engine Optimisation (SEO) is crucial for driving organic traffic to your website and improving your online presence. However, many businesses and website owners make common
Why You Should Tweak Your Content: Maximising Impact and Engagement
In the fast-paced digital world, creating content isn’t just about hitting publish and moving on. To truly harness the power of your content, regular tweaking and optimisation ar
E-commerce SEO: Driving More Traffic and Sales
In the competitive world of e-commerce, standing out in search engine results can significantly impact your online business’s success. E-commerce SEO (Search Engine Optimisat
Uncovering the Fractional CMO: A New Path for Marketing Leadership
In the fast-paced world of modern business, full-time CMOs are now being supplemented, and in some cases replaced, by a new breed of strategic marketing leaders known as Fractional
The Top 5 Free SEO Tools to Rank #1 in Google
Looking to improve your website on a budget? We’ve put together some of the 5 best SEO freemium and free tools for you to audit and improve your SEO. With freemium options, j
Google Analytics: Universal Analytics vs GA4 – What Changed?
GA4 has been around for almost two years, but since 1st July 2023, it is the only option available for Google Analytics. If you’re yet to familiarise yourself with GA4, here&
Why Your Business Needs An SEO Strategy
Search Engine Optimisation, most commonly known as SEO, is a key piece of the puzzle when it comes to increasing online growth. SEO is the practice of enhancing your website to imp
How Social Media Relates to SEO
Social media and search engine optimisation are both part of the digital marketing mix. However, they’re considered to be very different activities. Social media does not dir
Improving PPC Advertising Results
PPC advertising (Pay-Per-Click) is a quick and easy way to generate leads. In the continuous competition to be on the first page of Google, with the right amount of spend, Google A
How to Create the Ultimate Marketing Strategy
A marketing plan is something every business needs. It’s the basis for future activities. Marketers who document their strategy are 538 percent more likely to report su
4 Reasons to Be Using Facebook Advertising
With more than 2.6 billion monthly active users, Facebook is the largest social network worldwide. Much to this reason, it’s also the top social media channel of choice for t
Why Direct Marketing Isn’t Dead in the Digital Age
In recent weeks, we’ve spoken to many of our clients about the benefits of direct marketing. Direct marketing is one of the most traditional methods of marketing, but still one o
Free Download: A Beginner’s Guide to Facebook Ads
Marketing serves a purpose. To transform your business for the better. We’ve been managing social media accounts for more than 8 years and we’re here to help transform your bus
3 Reasons Your Business Needs Video Content Marketing
During the Covid-19 crisis, the world adapted to a new way of marketing. Social distancing meant that the majority of what we absorb as a consumer is digital. We didn’t necessari
How To Effectively Use Social Media Marketing
Social media has revolutionised marketing over the past couple of decades. The likes of Facebook, Twitter, LinkedIn and Instagram (to name a few) have drastically changed the way w
Understanding Conversion Rates
Let’s talk conversion rates. We’re talking about the marketing metric that identifies whether your marketing efforts actually stick. It’s fundamentally the analyt
How COVID-19 Affected Marketing
COVID-19 affected businesses far and wide. Nearly every week at the moment, we saw reports of businesses facing financial crisis, mass redundancies and catastrophic changes to our
Why Content is the Key to Lead Generation
Content – it’s a word with many meanings when it comes to marketing. But what is it about content that can create leads? Firstly if you’re in an industry where yo